Tentang pekerjaan
Tanggung Jawab:
Tentang Anak is scaling across e-commerce and livestream channels, and both are currently under optimized in different ways: promotion spend isn't yet tuned for uplift per dollar, and livestream isn't yet converting at the rate the channel should. This role exists to fix both — owning the operational discipline and platform relationships that let promo budget and livestream execution actually perform.
Main responsibilities
- Promotion budget produces measurably higher uplift per dollar spent, through better offer design, timing, and allocation across platforms — not simply more spend.
- Livestream sessions convert at a higher rate, driven by tighter operational execution (scheduling, host QC, SKU readiness) and channel-specific optimization.
- Seller center operations — campaign registration and SKU management — run daily with no missed windows, listing errors, or campaign misses that cost sales.
- Platform relationships (marketplace and livestream platform representatives) are strong enough that Tentang Anak gets early access to promo slots, placements, and support when it matters.
- New growth opportunities across e-commerce channels are identified and acted on, with visible impact on sales and brand visibility — not just logged.
Kualifikasi:
Must-Have Requirements
- 5+ years of experience in online sales or marketplace platform management.
- Strong analytical thinking and a data-driven approach to decisions — comfortable working with performance numbers, not just instinct.
- High attention to detail and strong execution; this role lives in the operational details of campaigns and SKUs, where small errors are costly.
Nice-to-Have
- Direct experience running or scaling a livestream commerce program.
- Familiarity with promotion or marketing budget ROI modeling.
- Working knowledge of seller center tools and dashboards across major marketplaces.
- Experience in maternal, baby, parenting, or FMCG categories.